Leapfrog is proud to announce VP of Communications Retail Randy Wait was recently selected as a Chicago Association of Direct Marketing (CADM) 2017 Susan Kryl Award recipient.
Leapfrog Thought Leadership
It's our job to keep clients, partners and peers ahead of trends and up to date on industry news. Learn about platform insights and how to stay competitive in the ever-changing path to purchase through Leapfrog experts.
Leapfrog, an iProspect company, has hired Laurel McDowall as the company’s Vice President of Marketing Insights. With more than fifteen years of progressive analytics and digital experience, McDowall takes a leadership role in the company’s Consumer Journey practice, further advancing Leapfrog’s marketing insights and analytics capabilities.
In the second installment of his series, Leapfrog SVP Mike Shutty details how Consumer Journey Analytics contribute directly to the bottom-line, as well as examining key differentiators in partner selection.
Consumer Journey Analytics are now fundamental to successful marketing – both online and offline. In the first of a two-part series, Consumer Journey Analytics get an expanded definition by Mike Shutty, SVP at Leapfrog.