Announced Monday, Sept. 28, Customer Match is an audience targeting solution, enabling advertisers to use first party data to reach existing customers on Search, YouTube and Gmail based on their email addresses. This product follows an approach by Facebook and Twitter to use first party data in targeting, but this is the first time it is being utilized in Search.
Leapfrog Thought Leadership
It's our job to keep clients, partners and peers ahead of trends and up to date on industry news. Learn about platform insights and how to stay competitive in the ever-changing path to purchase through Leapfrog experts.
Leapfrog Online and Forrester Research Inc. will team up to deliver a free webinar for marketers about the new customer lifecycle. The 60-minute live event, “Driving Customer Interaction and Conversion with Analytics, Insights and Automation” will take place on Tuesday, February 24, 2015 at 1 p.m. ET.
Are you using predictive analytics and building data models to personalize consumer experience and prove ROI? How agile are your marketing operations? Leapfrog Executive Vice President Jason Wadler goes beyond mobile to share four current trends in digital marketing.
Leapfrog Online EVP Jason Wadler shares findings from the Leapfrog Marketing Institute’s 2014 CMO Digital Benchmark Study with the Economist Group today. The study explores how marketers’ budgets and tactics have evolved since our initial study in 2009, what organizational challenges they faced in 2014, and how CMOs are recalculating their strategies to execute plans with more precision in the future.