Leapfrog Online EVP Jason Wadler shares findings from the Leapfrog Marketing Institute’s 2014 CMO Digital Benchmark Study with the Economist Group today. The study explores how marketers’ budgets and tactics have evolved since our initial study in 2009, what organizational challenges they faced in 2014, and how CMOs are recalculating their strategies to execute plans with more precision in the future.
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Leapfrog Online has once again been named among Chicago’s top 100 digital companies by Built In Chicago, the startup community hub announced alongside Mayor Emanuel on October 30.
The 2014 CMO Digital Benchmark Study is now available for download on the Leapfrog Marketing Institute website.
If I were an agency, I would be really concerned. That is the essence of Avi Dan’s 5th annual Client/Agency Relationship survey. A few startling CMO data points from Avi’s survey: