Mythbusting continues in Part Two of Stacie Caine Bogdan’s piece on machine learning. A shorter version of this originally ran online at MediaPost
Move from channel-focused to consumer-centric targeting strategies designed to drive prospects to engage with your brand how, where, when and as often as they want to.
Leapfrog’s Senior Director of Strategy and Insights dispels common myths on machine learning. A shorter version of this post originally ran online at MediaPost.
Opportunity is hiding right in your consumer journey: discover five innovations to boost marketing revenue. Article originally featured at Mad Marketer.
Remarketing Lists for Search Ads (RLSA) is an essential tool for using audience signals to grow conversions and make your search campaign performance soar.