Highly personalized experiences deliver conversions gains — but take a mix of art and science to implement. Creative Director Jay Sojdelius explains the “marriage between intelligent technology and insightful creative strategy” required to personalize at scale.
Performance Marketing at Leapfrog means our success is tied to our clients’ business goals and ROI. It means delivering insights, optimization and results on a regular daily, weekly, monthly basis. It means constant innovation to understand the consumer, discover drivers of performance and define the path for future growth. It means replicating disruptive results without disrupting how you do business.
Friction can stop the consumer journey in its path: Matt Kelley, Leapfrog SVP, shares ideas on how to successfully clear the way.
Opportunity is hiding right in your consumer journey: discover five innovations to boost marketing revenue. Article originally featured at Mad Marketer.
Remarketing Lists for Search Ads (RLSA) is an essential tool for using audience signals to grow conversions and make your search campaign performance soar.