Get your day off to a “healthy start” with critical insights: Leapfrog has identified eleven reports every digital marketer needs each morning.
Analyze performance and consumer behavior to plan and predict, transforming “what,” “why” and “what’s next” insights into actions that drive continuous optimization.
Leapfrog, an iProspect company, has hired Laurel McDowall as the company’s Vice President of Marketing Insights. With more than fifteen years of progressive analytics and digital experience, McDowall takes a leadership role in the company’s Consumer Journey practice, further advancing Leapfrog’s marketing insights and analytics capabilities.
Consumer Journey Analytics are now fundamental to successful marketing – both online and offline. In the first of a two-part series, Consumer Journey Analytics get an expanded definition by Mike Shutty, SVP at Leapfrog.
The role of today’s CMO is evolving and expanding to include complete P&L accountability ensuring the highest return on every marketing as well as technology dollar spent. As a result, many are boosting resources devoted to optimizing the consumer journey, as it’s become the epicenter of customer acquisition and retention success.