Leapfrog’s Senior Director of Strategy and Insights dispels common myths on machine learning. A shorter version of this post originally ran online at MediaPost.
Analyze performance and consumer behavior to plan and predict, transforming “what,” “why” and “what’s next” insights into actions that drive continuous optimization.
Get your day off to a “healthy start” with critical insights: Leapfrog has identified eleven reports every digital marketer needs each morning.
Leapfrog, an iProspect company, has hired Laurel McDowall as the company’s Vice President of Marketing Insights. With more than fifteen years of progressive analytics and digital experience, McDowall takes a leadership role in the company’s Consumer Journey practice, further advancing Leapfrog’s marketing insights and analytics capabilities.
Consumer Journey Analytics are now fundamental to successful marketing – both online and offline. In the first of a two-part series, Consumer Journey Analytics get an expanded definition by Mike Shutty, SVP at Leapfrog.