Mythbusting continues in Part Two of Stacie Caine Bogdan’s piece on machine learning. A shorter version of this originally ran online at MediaPost
Analyze performance and consumer behavior to plan and predict, transforming “what,” “why” and “what’s next” insights into actions that drive continuous optimization.
Leapfrog’s Senior Director of Strategy and Insights dispels common myths on machine learning. A shorter version of this post originally ran online at MediaPost.
Get your day off to a “healthy start” with critical insights: Leapfrog has identified eleven reports every digital marketer needs each morning.
Leapfrog, an iProspect company, has hired Laurel McDowall as the company’s Vice President of Marketing Insights. With more than fifteen years of progressive analytics and digital experience, McDowall takes a leadership role in the company’s Consumer Journey practice, further advancing Leapfrog’s marketing insights and analytics capabilities.