LFX Conversion Platform

The LFX Conversion Platform is a marketing operation system specifically created to optimize customer conversion. With the capability to connect disparate data sources… to align online and offline customer experiences… to integrate across your existing adtec and martec platforms — LFX has the power to dramatically transform your digital marketing.

Your Brand Personalized: Dynamic Creative In User Experience Design

Highly personalized experiences deliver conversions gains — but take a mix of art and science to implement. Creative Director Jay Sojdelius explains the “marriage between intelligent technology and insightful creative strategy” required to personalize at scale. 

Straight Talk On AMP

Let’s be honest: when Google supports an initiative, everyone in the digital space pays attention. Such is the story of AMP, the Accelerated Mobile Pages Project.

Less Friction, More Results

Friction can stop the consumer journey in its path: Matt Kelley, Leapfrog SVP, shares ideas on how to successfully clear the way.