Leapfrog’s Senior Director of Strategy and Insights dispels common myths on machine learning. A shorter version of this post originally ran online at MediaPost.
LFX Conversion Platform
The LFX Conversion Platform is a marketing operation system specifically created to optimize customer conversion. With the capability to connect disparate data sources… to align online and offline customer experiences… to integrate across your existing adtec and martec platforms — LFX has the power to dramatically transform your digital marketing.
Highly personalized experiences deliver conversions gains — but take a mix of art and science to implement. Creative Director Jay Sojdelius explains the “marriage between intelligent technology and insightful creative strategy” required to personalize at scale.
Let’s be honest: when Google supports an initiative, everyone in the digital space pays attention. Such is the story of AMP, the Accelerated Mobile Pages Project.
Friction can stop the consumer journey in its path: Matt Kelley, Leapfrog SVP, shares ideas on how to successfully clear the way.