Just one third of marketing and technology executives think the C-suite is significantly committed to digital transformation at their organizations, according to the Leapfrog Marketing Institute’s 2016 CMO Digital Benchmark Study. The survey of 198 US executives shows a path forward to approaching the challenge enterprises face in driving organizational change to become more digital and customer-centric.
Leapfrog Marketing Institute
Leapfrog Marketing Institute is a virtual institute focused on nurturing thought leadership and commentary about marketing in a digital world, with a specific focus on consumer-focused experiences and omni-channel conversion. Along with an Advisory Panel comprised of senior marketing practitioners and professors from premier universities, the Leapfrog Marketing Institute publishes white papers, develops research reports, and hosts events for CMOs and industry influencers.