Conversion Optimization

Leverage marketing intelligence to create more targeted, relevant and personalized experiences to move consumers beyond engaging with your brand to compelling them to purchase.

Machine Learning: Fact and Fiction In Conversion Optimization

MediaPost currently features an article written by Stacie Caine Bogdan, Leapfrog’s Senior Director of Strategy and Insights. In the piece, Stacie identifies seven common myths about machine learning – plus shares strategies proven to get more from your marketing and targeting efforts.

Less Friction, More Results

Friction can stop the consumer journey in its path: Matt Kelley, Leapfrog SVP, shares ideas on how to successfully clear the way.