Friction can stop the consumer journey in its path: Matt Kelley, Leapfrog SVP, shares ideas on how to successfully clear the way.
Leverage marketing intelligence to create more targeted, relevant and personalized experiences to move consumers beyond engaging with your brand to compelling them to purchase.
Leapfrog is proud to announce VP of Communications Retail Randy Wait was recently selected as a Chicago Association of Direct Marketing (CADM) 2017 Susan Kryl Award recipient.
In the second installment of his series, Leapfrog SVP Mike Shutty details how Consumer Journey Analytics contribute directly to the bottom-line, as well as examining key differentiators in partner selection.
Consumer Journey Analytics are now fundamental to successful marketing – both online and offline. In the first of a two-part series, Consumer Journey Analytics get an expanded definition by Mike Shutty, SVP at Leapfrog.