Friction can stop the consumer journey in its path: Matt Kelley, Leapfrog SVP, shares ideas on how to successfully clear the way.
Understanding the consumer journey requires the ability to connect and analyze large, disparate data sets to uncover insights into consumer behavior. At Leapfrog we connect data across the consumer experience to enable greater insight on consumer buying behavior and real time optimization that drives performance and business goals.
Get your day off to a “healthy start” with critical insights: Leapfrog has identified eleven reports every digital marketer needs each morning.
Leapfrog is proud to announce VP of Communications Retail Randy Wait was recently selected as a Chicago Association of Direct Marketing (CADM) 2017 Susan Kryl Award recipient.
In the second installment of his series, Leapfrog SVP Mike Shutty details how Consumer Journey Analytics contribute directly to the bottom-line, as well as examining key differentiators in partner selection.