Connected Data

Progress from fragmented data to a fully integrated consumer journey to unlock embedded marketing intelligence – and always optimizing within the realities of your current systems and marketing technology constraints.

Machine Learning: Fact and Fiction In Conversion Optimization

MediaPost currently features an article written by Stacie Caine Bogdan, Leapfrog’s Senior Director of Strategy and Insights. In the piece, Stacie identifies seven common myths about machine learning – plus shares strategies proven to get more from your marketing and targeting efforts.