Know More, Engage More, Convert More.
An analytics best practice: taking a disciplined approach to gathering marketing intelligence. Leapfrog SVP Mike Shutty looks at developing a “learning agenda.”
Connected Data
Progress from fragmented data to a fully integrated consumer journey to unlock embedded marketing intelligence – and always optimizing within the realities of your current systems and marketing technology constraints.
Your Daily Requirements of Insights – Eleven Essential Reports to Jumpstart Your Day
Get your day off to a “healthy start” with critical insights: Leapfrog has identified eleven reports every digital marketer needs each morning.
Running out of ways to innovate conversion? Think again.
Opportunity is hiding right in your consumer journey: discover five innovations to boost marketing revenue. Article originally featured at Mad Marketer.
Gauge Your Progress On The “Marketer Journey”
The role of today’s CMO is evolving and expanding to include complete P&L accountability ensuring the highest return on every marketing as well as technology dollar spent. As a result, many are boosting resources devoted to optimizing the consumer journey, as it’s become the epicenter of customer acquisition and retention success.