An analytics best practice: taking a disciplined approach to gathering marketing intelligence. Leapfrog SVP Mike Shutty looks at developing a “learning agenda.”
Progress from fragmented data to a fully integrated consumer journey to unlock embedded marketing intelligence – and always optimizing within the realities of your current systems and marketing technology constraints.
Get your day off to a “healthy start” with critical insights: Leapfrog has identified eleven reports every digital marketer needs each morning.
Opportunity is hiding right in your consumer journey: discover five innovations to boost marketing revenue. Article originally featured at Mad Marketer.
The role of today’s CMO is evolving and expanding to include complete P&L accountability ensuring the highest return on every marketing as well as technology dollar spent. As a result, many are boosting resources devoted to optimizing the consumer journey, as it’s become the epicenter of customer acquisition and retention success.