Mythbusting continues in Part Two of Stacie Caine Bogdan’s piece on machine learning. A shorter version of this originally ran online at MediaPost
Progress from fragmented data to a fully integrated consumer journey to unlock embedded marketing intelligence – and always optimizing within the realities of your current systems and marketing technology constraints.
Leapfrog’s Senior Director of Strategy and Insights dispels common myths on machine learning. A shorter version of this post originally ran online at MediaPost.
MediaPost currently features an article written by Stacie Caine Bogdan, Leapfrog’s Senior Director of Strategy and Insights. In the piece, Stacie identifies seven common myths about machine learning – plus shares strategies proven to get more from your marketing and targeting efforts.
An analytics best practice: taking a disciplined approach to gathering marketing intelligence. Leapfrog SVP Mike Shutty looks at developing a “learning agenda.”