An analytics best practice: taking a disciplined approach to gathering marketing intelligence. Leapfrog SVP Mike Shutty looks at developing a “learning agenda.”
All Posts by Mike Shutty
Get your day off to a “healthy start” with critical insights: Leapfrog has identified eleven reports every digital marketer needs each morning.
In the second installment of his series, Leapfrog SVP Mike Shutty details how Consumer Journey Analytics contribute directly to the bottom-line, as well as examining key differentiators in partner selection.
Consumer Journey Analytics are now fundamental to successful marketing – both online and offline. In the first of a two-part series, Consumer Journey Analytics get an expanded definition by Mike Shutty, SVP at Leapfrog.