MediaPost currently features an article written by Stacie Caine Bogdan, Leapfrog’s Senior Director of Strategy and Insights. In the piece, Stacie identifies seven common myths about machine learning – plus shares strategies proven to get more from your marketing and targeting efforts.
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Leapfrog, an iProspect company, has hired Laurel McDowall as the company’s Vice President of Marketing Insights. With more than fifteen years of progressive analytics and digital experience, McDowall takes a leadership role in the company’s Consumer Journey practice, further advancing Leapfrog’s marketing insights and analytics capabilities.
Leapfrog’s company culture is high on Joel Grossman’s priority list. As CTO of Leapfrog Online, he and his team’s core product is an e-commerce marketing platform that helps retailers sway consumers making high-consideration purchases — a herculean undertaking that requires close collaboration between engineers, product experts and end users.
“With these hires, Leapfrog expands our range of conversion marketing solutions and continues to move the marketplace forward,” says Dave Husain, Leapfrog’s CEO and co-founder. “Ann and Shawne bring a depth of experience which strengthens our ability to deliver meaningful ongoing conversion lifts to our client partners.”