In the second installment of his series, Leapfrog SVP Mike Shutty details how Consumer Journey Analytics contribute directly to the bottom-line, as well as examining key differentiators in partner selection.
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Consumer Journey Analytics are now fundamental to successful marketing – both online and offline. In the first of a two-part series, Consumer Journey Analytics get an expanded definition by Mike Shutty, SVP at Leapfrog.
Leapfrog’s company culture is high on Joel Grossman’s priority list. As CTO of Leapfrog Online, he and his team’s core product is an e-commerce marketing platform that helps retailers sway consumers making high-consideration purchases — a herculean undertaking that requires close collaboration between engineers, product experts and end users.
“With these hires, Leapfrog expands our range of conversion marketing solutions and continues to move the marketplace forward,” says Dave Husain, Leapfrog’s CEO and co-founder. “Ann and Shawne bring a depth of experience which strengthens our ability to deliver meaningful ongoing conversion lifts to our client partners.”