Leapfrog Thought Leadership

It's our job to keep clients, partners and peers ahead of trends and up to date on industry news. Learn about platform insights and how to stay competitive in the ever-changing path to purchase through Leapfrog experts.

Going Deep: Seven Myths About Machine Learning, Continued

Mythbusting continues in Part Two of Stacie Caine Bogdan’s piece on machine learning. A shorter version of this originally ran online at MediaPost

Going Deep: Seven Myths About Machine Learning

Leapfrog’s Senior Director of Strategy and Insights dispels common myths on machine learning. A shorter version of this post originally ran online at MediaPost.

Machine Learning: Fact and Fiction In Conversion Optimization

MediaPost currently features an article written by Stacie Caine Bogdan, Leapfrog’s Senior Director of Strategy and Insights. In the piece, Stacie identifies seven common myths about machine learning – plus shares strategies proven to get more from your marketing and targeting efforts.

Your Brand Personalized: Dynamic Creative In User Experience Design

Highly personalized experiences deliver conversions gains — but take a mix of art and science to implement. Creative Director Jay Sojdelius explains the “marriage between intelligent technology and insightful creative strategy” required to personalize at scale. 

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