Leapfrog Thought Leadership

It's our job to keep clients, partners and peers ahead of trends and up to date on industry news. Learn about platform insights and how to stay competitive in the ever-changing path to purchase through Leapfrog experts.

Your Brand Personalized: Dynamic Creative In User Experience Design

Highly personalized experiences deliver conversions gains — but take a mix of art and science to implement. Creative Director Jay Sojdelius explains the “marriage between intelligent technology and insightful creative strategy” required to personalize at scale. 

Straight Talk On AMP

Let’s be honest: when Google supports an initiative, everyone in the digital space pays attention. Such is the story of AMP, the Accelerated Mobile Pages Project.

Less Friction, More Results

Friction can stop the consumer journey in its path: Matt Kelley, Leapfrog SVP, shares ideas on how to successfully clear the way.

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