Highly personalized experiences deliver conversions gains — but take a mix of art and science to implement. Creative Director Jay Sojdelius explains the “marriage between intelligent technology and insightful creative strategy” required to personalize at scale.
Leapfrog Thought Leadership
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Let’s be honest: when Google supports an initiative, everyone in the digital space pays attention. Such is the story of AMP, the Accelerated Mobile Pages Project.
Friction can stop the consumer journey in its path: Matt Kelley, Leapfrog SVP, shares ideas on how to successfully clear the way.
An analytics best practice: taking a disciplined approach to gathering marketing intelligence. Leapfrog SVP Mike Shutty looks at developing a “learning agenda.”